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Short-term search engine strategy means getting traffic to your site TODAY. Typical search engine optimization for long-term strategy is not a quick process. Generally, it takes 3-6 months, and often even longer, to see the full benefit of long-term search engine strategy. While long-term is an essential part of planning, it doesn't produce results quickly, and so we have a short-term strategy to get results now. Short-term strategy involves bidding on keywords and key phrases that are carefully selected to elicit the maximum amount of dollar value based upon your products and/or services. We work with you to develop a list of keywords and key phrases that are appropriate for your industry, and then we match them up with what people are searching for on the Web. Generally, the terminology that you use in your industry is not necessarily what potential site visitors will be searching for, so it is that matching and mating of terms that is critical for getting the most out of your invested money. Once long-term strategy is fully operational, short-term strategy can be turned-off, or turned down, or simply left in place for certain search engines. Our ongoing analysis will help you make the correct decision for your company at the proper time. |
Theatre of the Republic
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